Dog Days Are Over When it comes to your dog’s ID you shouldn’t have to mingle with the jingle, hang with the hang down, or wrestle with the readability. What we’re trying to say is, you shouldn’t have to deal...

Dog Days Are Over  Your dog’s collar should be as tough as they are. It should be able to keep up with all the muddy puddles, jagged branches, and back-leg neck scratching along the way. We created the perfect solution...

Leash the Beast Your pup getting away will be the leash-t of your worries with the Rock Solid Leash. Our team’s dedication to Leash-ology (the study of leashes) has come to fruition with our first ever leash! With its impressive...

Bundle Basics Imagine saving money AND having everything you need to get your dog fully equipped with the best dog gear.  Wow, your imagination is really good! With this bundle you get one Rock Solid Leash, one Rock Solid Collar,...

Avoid Cat-tastrophe Your precious Elvis dinner plate collection is already a sitting duck when you’re away from home, why add a snagged ID to your stress? The Cat ID is a snag-free, noise-free solution to your troubles (Maybe not for your...

Bundle Basics  Already have the greatest Dog ID in the world? You’re so close to having the trifecta of durable dog gear! Complete your dog’s look and collection with the Rock Solid Accessory Bundle. This bundle comes with one Rock...

The Nitty Gritty Schitty Details  Never again will you shamefully flail a holey grocery bag of doggy doo-doo while you hurriedly walk home. We’ve got your back, and your clean hands, with the Schitty Kit. After your pup has delivered...

Do you already have The Greatest DOG iD in the World? Well that beauty needs a new home. Dog Days Are Over  Your dog’s collar should be as tough as they are. It should be able to keep up with...

Need a new faceplate for your Dog ID? Look no further, friend. Just choose your faceplate width and finish, and you'll be on your way. Need a new strap? We've got you covered here.

The same strap sold with our Dog ID. For when Fido wears out the original, or you simply want a spare. Need a new faceplate? Right this way!

Be it wiener dog or wolfhound, these two-ply baller bags will support an unholy heft, and are made to fit perfectly inside the DOG iD Schitty Kit. If you aren't sporting the life-changing Schitty Kit yet, we've gotta talk.