Engineered for wild adventures

Built to last.

Backed for life.

Engineered for wild adventures

Built to last.

Backed for life.

limited time offer

Free Waterproof AirTag Holder with any collar.

Get to know these future service dogs.

These pups are training to be heroes!

Your Purchase Gives Back

Did you know a portion of every DOG iD order goes to 4 Paws for Ability? 4 Paws is a non-profit organization that trains and houses service dogs to children and veterans. We are very proud to partner with this organization near and dear to our hearts. 

The DOG iD Story

Scout needed a change from cheap, dangly dog tags. Edward knew he could do better with his own Dog ID.

Over 8,000 Five Star Reviews

Dog ID

"Love these products! We now live in the woods, decided to purchase the newer tag that fits flat on the collar and won’t get caught on branches and underbrush while running."

-Kelly B.

Collar + ID

"I absolutely love the collar and the bliss of non-existent sounds of dangling credentials. I especially love that I can attach the license tag - also soundless - on the collar. Great innovation."

-Harumi Y.

Forever Harness

"Beau is very happy with his new harness. It allows him lots of freedom to move. Thank you for the great design!"

-Sue H.

Forever Leash

"The traffic handle at the end allows us to keep her close, the soft handle is comfortable to carry, and the waist clip is nice when I need to use my phone and be hands free. I highly recommend this leash."

-Holly R.

Schitty Kit

"I decided to buy and try it on our long hikes and there is NO SMELL. It hasn't retained a smell from when it had the bags of poo (two mid-size dogs). I now can enjoy the hike without carrying around bags of poo in one hand that stink."

-Lynn F.

Multi-Lead

"This is a great product! No more tangled leashes. Quality sturdy hardware and robust nylon material. We will definitely purchase another so we can walk the in-laws dogs when they come for a visit."

-Rupert W.

We won't leave you chasing your tail

Legendary Customer Service

Mon-Thu: 9am-5pm ET, Fri: 9am-4:30pm ET

Call Toll Free: 888-306-4208

"She's a Runner"

"I can’t possibly describe how thankful I am. If it wasn’t for DOG iD, my puppy would have never made it back to me again. She’s a runner and tends to shake or bite off all other tags herself. But not this ID. She made it a whole city over in less than 20 minutes and her ID stayed completely secured. A very nice lady called me and even brought her back to my house. I bought her this tag not just a WEEK before she ran away. I’m so grateful. Thank you!"

-Cora