Engineered for Wild Adventures.

Built to Last.Backed for Life.

  • 500,000+HAPPY PETS
  • EST. 2019KY, USA
  • 8,000+5-Star Reviews

New here?

Find out why packs of pups trust DOG iD

... and meet our founder while you're at it.

A split-screen comparison showing a man outdoors with two dogs, with text reading 'Our Founder then.' on the top photo and 'Our Founder now.

Once upon a time...

... that guy in the picture (Edward), had a really good, really simple idea: make high-quality, reliable, safe gear for the pets we all love so dearly.

And so DOG iD was born:

‣ Built to Last, Backed for Life

If it ever gives out, we'll make it right. Forever. Kind of like your dog's loyalty, but in guarantee form.

‣ If You Don't Love It, You Don't Pay for It

Not obsessed? Send it back. No sad puppy eyes, no hard feelings.

‣ Designed, Engraved and Assembled in KY

Swing by anytime and bring your dog. Cookies are optional. Belly rubs are not. Just to be clear, we mean belly rubs for the pets, not the humans.

‣ 8,000+ 5-Star Reviews and Counting

Technically the humans typed them, but they still count.

Get to know these future service dogs.

These pups are training to be heroes!

Over 8,000 Five Star Reviews

Dog ID

Dog ID

"Love these products! We now live in the woods, decided to purchase the newer tag that fits flat on the collar and won’t get caught on branches and underbrush while running."

-Kelly B.

Collar + ID

Collar + ID

"I absolutely love the collar and the bliss of non-existent sounds of dangling credentials. I especially love that I can attach the license tag - also soundless - on the collar. Great innovation."

-Harumi Y.

No-Pull Harness

No-Pull Harness

"Beau is very happy with his new harness. It allows him lots of freedom to move. Thank you for the great design!"

-Sue H.

Forever Leash

Forever Leash

"The traffic handle at the end allows us to keep her close, the soft handle is comfortable to carry, and the waist clip is nice when I need to use my phone and be hands free. I highly recommend this leash."

-Holly R.

Schitty Kit

Schitty Kit

"I decided to buy and try it on our long hikes and there is NO SMELL. It hasn't retained a smell from when it had the bags of poo (two mid-size dogs). I now can enjoy the hike without carrying around bags of poo in one hand that stink."

-Lynn F.

Multi-Lead

Multi-Lead

"This is a great product! No more tangled leashes. Quality sturdy hardware and robust nylon material. We will definitely purchase another so we can walk the in-laws dogs when they come for a visit."

-Rupert W.

We won't leave you chasing your tail

Legendary Customer Service

Mon-Thu: 9am-5pm ET, Fri: 9am-4:30pm ET

Call Toll Free: 888-306-4208