Better Gear That's Bettering Lives.

Making dog gear better is not just a goal for DOG iD – it’s a relentless pursuit. We thrive on anticipating and solving problems that you and your dog may face before they even arise. Not only that, but we put purpose over profit, ensuring that we’re making the world a better place for pups, kids, and vets with every single DOG iD order. 

DOG iD is proud to be the official dog gear brand for 4 Paws for Ability, an incredible and one-of-a-kind non-profit that provides life-changing service dogs to children and veterans who need them. 

When we first paid a visit to the 4 Paws facility in Xenia, OH we were blown away at the level at which the organization is run. The site is clean, organized, and absolutely stuffed with love. We were greeted by upbeat volunteers, thankful clients, diligent staff, and oh yeah - the 100 dogs and puppies in their service dog program.

We donate a portion of every order to this wonderful program. We’re also proud to outfit every 4 Paws service dog with DOG iD gear. You can shop the limited edition collection here. And, we allow you to donate during checkout as well (if you wish).

We could go on and on...but this video will shed some light on why we chose to partner with 4 Paws for Ability.