Dog Days Are Over When it comes to your dog’s ID you shouldn’t have to mingle with the jingle, hang with the hang down, or wrestle with the readability. What we’re trying to say is, you shouldn’t have to deal...

Dog Days Are Over  Your dog’s collar should be as tough as they are. It should be able to keep up with all the muddy puddles, jagged branches, and back-leg neck scratching along the way. We created the perfect solution...

Avoid Cat-tastrophe Your precious Elvis dinner plate collection is already a sitting duck when you’re away from home, why add a snagged ID to your stress? The Cat ID is a snag-free, noise-free solution to your troubles (Maybe not for your...

Bundle Basics Imagine saving money AND having everything you need to get your dog fully equipped with the best dog gear.  Wow, your imagination is really good! With this bundle you get one Rock Solid Leash, one Rock Solid Collar,...

The Rock Solid Collar is showing some serious patriotic pride with the limited edition Stars and Stripes design even your dog can appreciate. With this collection you can keep them both festive and secure just in case those fireworks get...

Need a new faceplate for your Dog ID? Look no further, friend. Just choose your faceplate width and finish, and you'll be on your way. Need a new strap? We've got you covered here.

It’s our trusty Dog ID, but pink for a paw-pose. Deck your dog’s neck for the month of October, or year-round with this limited edition ID. What’s even more pawsome is that $10 of each Pink Dog ID sold is...

Need a new collar and ID for your pinkalicious pup? Look no further! Keep your most loyal companion at your side and thank them for being there for you through thick and thin with the Rock Solid Collar ID in...

Deck your dog’s paws for a great cause! With our Pink Bundle you’ll receive a pink Rock Solid Leash AND pink Rock Solid Collar ID complete with the limited edition Pink Dog ID. Add some style and support to your...