10 million pets go missing every year in the US.*
That's why we built this.

Professional-grade stainless steel with precision laser engraving. If it ever bends, breaks, flakes or rusts, we replace it. That's the guarantee, in writing, for as long as you own it.

"I bought the tag a couple years back, and it still looks brand new. Plus, we don't get spooked when my pup drinks from his ceramic water bowl like dangly tags!"
- Cody B.

Check out the tag that's guaranteed to outlast every other tag.

The constant clinking at 3am. The jingling every time your dog moves. It drives everyone crazy - including the dog. The DOG iD sits flush against the collar with zero dangle, zero noise. Stealth mode, permanently activated.

"The jingle is gone and it's quiet all night in my house. I slept through the night for the first time in a year."
- Stephanie M.

Get your quieter, safer, lifetime guaranteed tag now.

Crate bars, fence wire, another dog's teeth. A hanging tag can catch on all three. The DOG iD lays completely flush to the collar, eliminating snagging entirely. No catching, no pulling, no panic.

"Previously, our dog got his dangling name tag caught in his crate. It was so scary! This new tag feels much safer and very well constructed."
- Lisa F.

A raised protective edge shields the laser engraving from scuffs and scratches, keeping your dog's name and your phone number perfectly legible. And if your dog's information ever becomes hard to read, the lifetime engraving guarantee means we replace it. You don't buy a second tag.

"Have one from several years ago on a very active dog and the lettering is still very readable."
- Kirsten K.

Traditional tags hang from a split ring that bends open over time. One hard pull and it's gone - along with your dog's only identification. The DOG iD screws directly onto the collar with a secure mounting system. It stays put through the toughest hikes, wildest swims, and fastest zoomies.

"These are truly the best dog tags ever. They do not come off. They do not get lost. They do not make noise. We raise seeing eye puppies and every one of our pups gets a Dog ID Tag. Our dogs play hard, and we have never lost one of these tags."
- Paul G.

No need to buy a special collar. The DOG iD attaches to most standard nylon and leather collars in any width from 0.5" to 1.5". Comes with a screwdriver for easy installation. Swap it between collars in seconds if you need to.

"I was looking for an ID tag that could attach to my dog's Invisible Fence collar, just in case he ever escapes. That collar doesn't have an ID hook/clip like normal, so we always made him wear two collars. The Dog ID design fit perfectly on the Invisible Fence collar so he doesn't need to have his regular one on too, and we can be confident that our contact info is available if he ever gets loose."
- Coral B.

Tiny round tags force you to pick one phone number and pray. The Dog ID's extra-spacious engraving area fits your dog's name, two phone numbers, address, and even medical info - so whoever finds your dog has everything they need to bring them home.

"It's a very sturdy collar, and the ID tag has room for the dog's name and address and two phone numbers. Excellent customer service: I ordered the wrong size, and they quickly sent a replacement."
- Stacey B.

Most dog tags look like they came from a vending machine. The Dog ID comes in Slate and Graphite finishes with a sleek, low-profile design that looks as good as it performs. Your dog's ID should match the effort you put into everything else.

"I bought two for my dog's different collars. People compliment my dog all the time and ask where I got them. They seem durable. Solid purchase."
Silas S.

Designed and made by a team of dog owners in Covington, Kentucky - the same team behind Road iD, trusted by millions. They spent years perfecting the materials, engraving, and mounting system.

"Great products and even better customer service! Despite my screwing up the order twice and the UPS loosing one order, DOG iD was really helpful in making sure I got what I needed. A really great company, product line, and incredible customer service!"
- Scott C.

$30 once, with a lifetime guarantee behind it and free returns if it isn't right. No countdown, no fake scarcity - it'll be the same price tomorrow.

"...we had to replace those dog tags every few months since the engraving would rub off due to the friction of the tags. The Dog ID tags are great! No jingling, they stay in place, several phone numbers and don't rub with other tags."
- Martha V.